Our latest research explores the experiences of people living in rural and remote areas across the UK using communications services - including mobile, broadband, landline and postal services.
As more and more services move online, the digital divide between communication consumers living and/or working in rural or remote areas and those living in urban areas has become more pronounced. The effects of poor access appear to have been compounded during the Covid-19 lockdowns and communication consumers in rural and remote areas may have been disproportionately impacted.
Our research found that some rural and remote communities remain without reliable, robust digital connectivity, which the Panel believes should be considered an essential utility for all communications consumers in the UK. Consequently, we remain convinced that there needs to be a greater sense of urgency around the digital roll-out which must listen to the needs and requirements of rural communities.
You can access below our research report, recommendations, watch a video of our full findings or view some teaser clips that bring to life the experiences of our research participants.
Research video: Communications Consumer Panel research: 'The Struggle for Fairness'
Research (short summary clip): Communications Consumer Panel research (short clip): 'The Struggle for Fairness'
Teaser Clips:
- 'The Struggle for Fairness' Teaser Clip 1
- 'The Struggle for Fairness' Teaser Clip 2
- 'The Struggle for Fairness' Teaser Clip 3
Research report:
'The Struggle for Fairness' - Rural and Remote Communities Research Report - July 2023 (PDF version)
The Panel's recommendations:
NEW! Award-winning research- a trilogy of projects taking an in-depth look into consumers' and micro-businesses' experiences of digital and postal communications services across the UK
Since commissioning the above in-depth, insightful project on the experiences of communications consumers in rural areas, we commissioned Futuresight to pay the same level of attention to the experiences of consumers in urban areas, and to reflect further on the experiences of rural microbusinesses, while also engaging with urban microbusinesses, to access the overall UK microbusiness experience of communications.
The stories of those consumers and microbusinesses are self-told here, facilitated by Rob Waddington, Futuresight, who won a Market Research Award in December 2024 for this trilogy of projects.