Mobile Usability

The Issue...

Usability is crucial for many older and disabled people, and without it many are unable to use mobile services at all. This does not mean it is a niche issue. The Panel's research shows that all users appreciate phones that are easy to use, and that simple changes could make them significantly easier for all users. This is important because it means that the business case for increasing usability is much larger than people might otherwise assume. 

Our Objective...

To encourage action by manufacturers, operators and retailers that will increase usability of mobile phones for all users, including older and disabled users.

Our Current Position...

Key findings from the research are that:

1. A number of simple improvements could benefit all users. The research identified a number of improvements that could be made to mobile handsets that would benefit all users, demonstrating that improving usability can have benefits for mainstream users while at the same time widening access for older and disabled users.

 2.       Increased facility to customise could greatly increase usability for a wide range of users, including older and disabled users. 

3.       Older and disabled people often do not have the information they need to choose a phone that meets their needs, or know where to get that information.

The report highlights a number of areas in which stakeholders could make improvements that would increase usability for all users, including older and disabled users. 

Areas where improvements can be delivered are:

  • Implementing basic hardware and software improvements that will increase usability. The starting point should be those areas that would improve usability for all users. E.g. ensuring phones provide feedback to indicate when a key has been pressed, have backlit key labels to make the numbers/letters/symbols on the keys easier to see, and that the phone size and shape allows one-handed use.
  • Maximising the opportunities offered by customisation, with pre-set options that can then be further refined.
  • Testing the usability of phones with consumers, including older and disabled consumers, in a way that takes account of their particular needs. Given the wide range of different needs and the complexity of ensuring that different features work well together, testing phones during and after the development process, including with older and disabled users, will be an important way of ensuring usability for a wide range of potential users.
  • Ensuring the sales and post-sales environment more effectively meets the needs of older and disabled people through a combination of better product availability, information and support.
  • Finding creative ways of providing mentoring and advice that would help people develop the confidence and skills to use the equipment.

Relevant Links...

Usability report, Jan 2011 

 

Our Impact...

  • The Panel's research has brought together the views of consumers with an understanding of the market context and opportunities, generating a range of practical recommendations for increasing usability for all consumers.
  • The Panel has brought together a community of interested stakeholders stretching beyond those with whom the Panel or Ofcom usually engage.
  • The Panel's engagement with this wide range of stakeholders has raised awareness of the issue and generated buy-in to the recommendations, creating a strong platform to move the issue forward.
  • The Panel's dissemination activity has increased the level of debate on this issue, generating greater awareness and an appetite for change.  

Future Action to be Taken...

  • Presentation of the findings and recommendations to the Westminster eForum event on the Future of Mobile in March 2011.
  • Presentation of the findings and recommendations to the eAccessibility Forum meeting in April 2011.
  • Working with Ofcom to bring stakeholders together to discuss how best to take forward the recommendations.

Making Phones Easier to use: Views From Consumers

Simple changes to the design of mobile phones could make them significantly easier for all users. This is the conclusion of research published on 27 January 2011 by the Communications Consumer Panel.

Usability of mobile phones is generally thought of as an issue for older and disabled users. But the Panel has always thought that easier to use mobile phones would benefit everyone and research for this report shows that this assumption was right; all users appreciate phones that are easy to use.

Watch the video below to see people talking about their views and experiences of using mobile phones.

Key findings from the research are that:

1. A number of simple improvements could benefit all users. The research identified a number of improvements that could be made to mobile handsets that would benefit all users, demonstrating that improving usability can have benefits for mainstream users while at the same time widening access for older and disabled users.

2. Increased facility to customise could greatly increase usability for a wide range of users, including older and disabled users.

3. Older and disabled people often do not have the information they need to choose a phone that meets their needs, or know where to get that information.

The report highlights a number of areas in which stakeholders could make improvements that would increase usability for all users, including older and disabled users. Areas where improvements can be delivered are:

  • Implementing basic hardware and software improvements that will increase usability. The starting point should be those areas that would improve usability for all users. E.g. ensuring phones provide feedback to indicate when a key has been pressed, have backlit key labels to make the numbers/letters/symbols on the keys easier to see, and that the phone size and shape allows one-handed use.
  • Maximising the opportunities offered by customisation, with pre-set options that can then be further refined.
  • Testing the usability of phones with consumers, including older and disabled consumers, in a way that takes account of their particular needs. Given the wide range of different needs and the complexity of ensuring that different features work well together, testing phones during and after the development process, including with older and disabled users, will be an important way of ensuring usability for a wide range of potential users.
  • Ensuring the sales and post-sales environment more effectively meets the needs of older and disabled people through a combination of better product availability, information and support.
  • Finding creative ways of providing mentoring and advice that would help people develop the confidence and skills to use the equipment.

Download the full Usability report, Jan 2011 with detailed findings and recommendations.

The research for the report was conducted by Ricability, an independent consumer research charity. 

 

 

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Our Actions, Outputs and Stakeholder Engagement...

In February 2010 the Panel commissioned the independent research agency Ricability to conduct research into the usability of mobile phones. The aims of the research were to:

  • Identify which, if any, features increase the usability of mobile phones for mainstream users; and
  • Assess whether these feature also improve usability for older and disabled users and which additional features, if any, would further increase usability for this group.

The Panel worked closely with specialists in access and inclusion at Ofcom to help scope and commission the research.

The research included a literature review, interviews with manufacturers, operators and third sector organisations, user trials and focus groups. The user trials included people of a wide range of ages with and without disabilities. As part of the research process Ricability also formed an expert advisory group to help guide the research. This included members from Which?, Age UK, RNIB, RNID, the Engineering Design Centre at the University of Cambridge, the GSMA trade association and the Mobile Manufacturers' Forum (MMF).

Using the research findings the Panel continued to engage with the expert advisory group, as well as with representatives from manufacturers, retailers, mobile network operators and voluntary and third sector organizations, to help interpret the research and develop the recommendations. In November 2010 the Panel organised a stakeholder meeting with representatives from all the different interested parties in order to discuss recommendations and next steps, and continued to engage with stakeholders as the report was finalised and the findings and recommendations disseminated. This helped secure buy-in to the recommendations, creating a platform for implementation. The final report was published in January 2011.

Copies of the report and letters highlighting the key findings were sent to all key stakeholders, including the Ministers responsible for consumer affairs, communications and disability, and the relevant All-Party and Select Committees.

Since publication the Panel has been talking to a number of other bodies to discuss how to take forward the recommendations set out in the report, in particular the eAccessibility Forum and Ofcom.

The e-Accessibility Forum is an initiative led by the Department for Business, Innovation and Skills (BIS). It brings together Government, industry and the voluntary sector to explore and understand issues surrounding e-accessibility so better and more inclusive services can be developed, enabling users and industry to benefit from sharing best practice across all sectors. BIS has agreed to share the findings of this report and help bring together key players to develop the recommendations set out in this report. The Panel will be presenting the findings and recommendations from the report to Forum members in April 2011.

We are also in discussion with Ofcom to examine how they might continue to bring together manufacturers, mobile operators, retailers and voluntary and third sector organisations to progress the recommendations set out in this report.

The Panel is also seeking other dissemination opportunities. In March 2011 it will be presenting the findings and recommendations at a Westminster eForum event on The Future of Mobile. Members of the Panel team will also be providing an article on the research for the March issue of Ability magazine.

 

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