22 February 2017
National charity Action on Hearing Loss, whose Subtitle it! campaign we have been supporting, scored a campaign win this month with the Government's decision to make video-on-demand subtitling a legal requirement. On 8th February the House of Lords approved a Government proposal to amend the Digital Economy Bill to give new powers to the TV regulator, Ofcom, to compel video-on-demand broadcasters to provide subtitles.
The charity’s Subtitle It! campaign, launched in June 2015, has been calling on the Government to introduce measures to improve the accessibility of subtitles on video-on-demand content so that people with a hearing loss can ‘catch-up’ on TV and films how and when they want. There has previously been no legal requirement to provide subtitles on catch up or video-on-demand services, leaving 76% of on-demand programming inaccessible to the UK’s 7.5 million subtitle users, even if the programmes were subtitled when they were originally broadcast.
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