14 February 2017
Click-Away Pound is a research survey that explores the online shopping experience of people with disabilities and highlights the cost to business of ignoring disabled shoppers. The latest survey was published in December.
In the UK, around 6.1 million internet users have impairments that affect the way they use the Internet, and those 6.1 million people will spend £16.55 billion online this year.
The survey reveals that over 80% of these customers will not necessarily spend their money on the website with the cheapest products, but one that has the fewest barriers to purchasing: 71% of will click away from websites that do not cater for their access needs.
* Those customers who click away have an estimated spending power of £11.75 billion in the UK alone, around 10% of the total UK online spend in 2016.
* 82% of customers with access needs say they would spend more if websites were more accessible.
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